Promotional Products Use Tips


Professionals: Always use a local promotional marketing expert who is truly interested in understanding your objectives.  They can provide expert advise, have access to a large selection, stand by their products and often can match or even beat websites selling items.


Promotional Items: Select items that best represent your brand, and audience.  Be careful of poor quality items as they can reflect negatively on your brand.   Imprinted logos should be clear and accompany a website address, phone number or other response channel.


Direct Mail:  Add a promotional item to your next direct mail campaign to see an increase in response rates by up to 4 times.  Include an offer for an additional gift for visiting your store, trade show or event.


Events/Trade Shows:  Engage prospective customers at events/shows and collect a business card in exchange for a promotional item.  Give out items that will be seen/worn immediately at the event/show to increase booth traffic.   Food and beverages are extremely popular at large events/trade shows. 


Motivate Sales Staff:  Salespeople thrive on recognition.  Increases in sales more than offset the cost of these programs.  High perceived value items such as electronics are most popular.


Safety & Wellness Programs:   Use promotional items to communicate and reward desired employee behavior. Companies implementing programs often see a 5 times return on their investment through reductions in claims and increases in productivity